Left - H&M, Right - Chloe
Left – H&M, Right – Chloe

Do you ever forget about Chloe? Because I know I do. It’s strange because my favourite ever perfume ad, actually the first one I ever tore out of a magazine and kept, is a Chloe ad (for Love, Chloe perfume starring Raquel Zimmerman, I think about 2010). It does seem to slip under the radar sometimes and I’m not sure why. I know that the Spring/Summer 15 collection, which is in stores now (well, if there’s still anything left in stock) has made quite an impression. The brand has switched creative director a lot in its history, from Karl Lagerfeld back in the 70s to stints from both Stella McCartney and Phoebe Philo, to the current designer Clare Waight Keller.

From the SS15 show
From the SS15 show

Keller’s SS15 collection has been in virtually every fashion magazine I’ve looked at in the past few months. If it’s not shot on the models, it’s featured in the shopping pages. Every magazine is pushing for that typical Parisian girl look that unless you’re actually from there, you’ll never emulate properly. There’s lace, there’s crochet, and there’s lace-up suede gladiator sandals in all of the shops (heck, I could dedicate a whole post to them if you’d like). Now it’s not delicate, romantic lace like the type you’d find on a wedding dress, nor is it eyelash lace (which looks best in black anyway). It’s bigger, more like embroidery, and it comes in a range of colours from the typical white that was the opening look on the runway, to a mustard colour, and finally a burnt orange. See the full collection here.

The top that I’m showing you (in white) seems to be sold out pretty much everywhere – it was the stand out piece of the show (the dress was, anyway) so it makes sense, considering that the pre-fall collections will be arriving soon – but H&M have similar designs, one in white and one in mustard, and a dress in red. The H&M items are almost all sold out too but they restock quite often so it’s likely that if you’ve missed out this time, you’ll find them next. Also, always check in-store in H&M because they often have things that I haven’t seen on the website and vice versa. Looking at the two cami tops side by side in the collage above, you can barely tell the difference. I think the H&M one really is a steal if you can get your hands on it.


I actually have a bunch of links for you today since there’s so many different colour options available.

First off, from H&M, the white top in the collage – £29.99 (only a few sizes left). Secondly, the same top but in mustard, also £29.99 (more sizes are available in this colour). And finally, a sundress of the same style (similar to the Chloe runway dress) in a burgundy colour – £49.99.

The Chloe top in the photo is actually sold out on (where I got the image from) but it did retail for £725, hence why the H&M version is a pretty good deal. You can buy a similar white dress from Farfetch for £920. It’s tricky to find pieces of this style remaining in stock from this collection because it first retailed a few months ago, so all the most popular pieces from the runway (that made it to the stores) sold out quickly.

Furthermore, Topshop also have similar dresses in orange and yellow and white (which is actually well lined so not totally see-through) for £36 each.

Eve Gardiner is the founder and content creator behind

Leave a Reply