Fashionista Article: Should Fashion Week Become A Consumer-Facing Event?

The CFDA are considering a radical new show schedule for New York Fashion Week with lots of ideas being thrown around. The general idea is, given how interested consumers now are in this digital age, that the wait time between garments being shown on the runway to them actually hitting the stores is too long. The most hyped items are often forgotten about by the time the next fashion week comes around because the famous bloggers and celebrities somehow managed to get their hands on them already and by the time they hit the stores it is too late. A wholly revised schedule has been proposed, one that should benefit the consumers mainly but also the retailers. It would mean that fast fashion stores would have less time to turn out a copy, meaning people would either have to wait until it trickled down or just buy full-price. I think it would have huge repercussions on the fashion industry as we know it.

A Spring 2016 Alexander Wang look, one of New York's most prominent designers
A Spring 2016 Alexander Wang look, one of New York’s most prominent designers

I actually think the reforms being discussed sound very good. The idea of showing clothes for the upcoming season when the season is about to start makes a lot of sense. This Fashionista article does a good job of weighing up the pros and the cons of the proposal. I firmly believe it is a positive idea for the actual fashion industry in general; what do you think?

 

Eve Gardiner is the founder and content creator behind evegardiner.com

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