Possible YouTube Channel

I’ve been thinking about stuff. It’s Christmas Eve right now and I’ve been back home for a few days. For that reason my mind is very active. I’m reflecting on the past few months and the progress that I’d hoped to make. Honestly, I’m happy with what has happened. I’ve achieved a few good things. I got all As this semester, I helped out on a photoshoot with a website that I enjoy (and the images got published in an indie magazine), I worked a sample sale & market week, I moved into my own apartment, I made new friends, I found a great relationship. When I type it out, a lot of really amazing things occurred. However, I want more. I’d like to make progress career-wise whilst I have the time to, especially since fashion is becoming increasingly competitive and oversaturated due to the rise of social media. For that reason, I think I may throw my hat into the ring and make a YouTube channel. I’ve already made my Instagram public – that was quite a step.

Now I know what you’re thinking, that wave has passed. I agree. However, I think I’m going to use YouTube as a creative outlet. Or at least I’m intending to. Whether that actually happens is another story. I don’t want to post talking videos or anything like that. Just perhaps cool outfit shots accompanied by some music and then maybe some footage of scenery from what I did that day. I’m thinking my first video could maybe be a “week in outfits” or something along those lines. Then afterwards I’d like to make a foray into fashion films, or something more along those lines.

Recently I’ve been thinking about becoming a stylist again but often feeling stumped on how to actually do it. Maybe the best way to begin is to start styling/creative directing my own videos and then I have a portfolio of work to show to potential employers/clients. I’m sure it would help me get internships if I could show that I have an understanding of that area myself. Maybe brands could hire me to help them.

The urgency to create this channel comes from watching a Love Advent video. I thought about a really great idea for a video, based on the competition that they’re having where you could get your song played on one of their videos. My boyfriend’s group is thinking about submitting a song. After listening to their song and thinking about it in the context of a Love video I could visualize in my mind exactly what the model would be wearing, what she would look like, what she would be doing etc. I thought I could creative direct that video. That’s not the only scenario where I’ve had these thoughts either but today was the first day that I realized that if I want to have a career in styling/creative direction or if I ever want someone to hire me for a project, I need to have a visual portfolio of my work to show them. Really I’m thinking the way to do this is to just make it myself. It’s the best way I know how to.

The current plan is to spend the next couple of weeks whilst I’m home trying to learn the basics of iMovie editing plus try to find a couple of cool tracks that I could use in the background, then plan a couple of concepts that I could try to execute, probably when I get back to New York. Who knows what will even come of this but I feel like I’m someone who is more likely to do something once I’ve told someone else about it, so here I am putting these words out into the universe. Let’s see what happens.

Also, Merry Christmas to all of you who celebrate!!

Eve Gardiner is the founder and content creator behind evegardiner.com


  1. Sounds like you’ve had a pretty good year. Most of us probably secretly hate you for this. Haha. I’m kidding.

    I think you should certainly reach for more, and that your idea to get into fashion again is a good idea. The YouTube video is a challenging route though, but it could work.

    If you’re looking for help brainstorming ideas or building some buzz let me know. My PR firm specifically caters to indies and startups in the lifestyle sector.

    All the best for 2017!

    • Eve says:

      Thanks for your comment. I think I’m going to give it a try, even if it’s just for a little bit of fun. I’ll probably start out just by using my iPhone and then if I decide to take it a little bit more seriously I might buy a camera.

      All the best for 2017 to you too!

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