Weekly Words: 7th October 2017

Givenchy’s Spring/Summer 2018 Show Marks the Beginning of a New Era – Hypebae

Clare Waight Keller’s debut at Givenchy has been one of the most awaited of fashion month. Honestly, I wasn’t suuuuuper excited about it because I love Riccardo Tisci and I miss him already. However, I did like the collection. It was a faraway step from Tisci’s Givenchy, filled with gothic vibes, vampy lips, and almost exclusively black clothing. Instead it was light, slightly romantic, and closer to Keller’s Chloé. She is somebody who manages to tailor her aesthetic to whatever brand she works for, which is a good skill to have, but I’m not sure that I am clear on what her specific signatures are. Before this collection was shown, I read a New York Times profile of Keller and it presented her in a very positive light. For one, she is calm, cool, and collected, which is a departure from the fashion stereotype of uptight, crazy dictator-like bosses who will snap at any given moment. Furthermore, she has much more experience than most initially give her credit for having been creative director of various brands, most recently Chloé, where she left to join Givenchy. A major criticism of her appointment at Givenchy was that she cannot do menswear, that she doesn’t have the required experience. However, she did menswear at Pringle and Ralph Lauren (where she was the Director of Menswear) so this criticism is likely shortsighted. I also like the campaign’s for the brand with the cat. I have spotted one in Tribeca and it is literally just an image of a black cat then the logo with the address of the store. No names. No added information. Interesting, huh? I am curious to see how Keller comes into her own during her tenure at the brand.

“This Model Turned CEO Is Betting ‘Bricks and Clicks’ Can Create a Green Fast-Fashion Empire” Forbes

from Forbes

Forbes wrote an interesting profile of Yael Aflalo, founder and CEO of Reformation, the well-loved, oft-Instagrammed sustainable fashion brand. Yael has to be commended for being the first person to approach sustainability at a semi-affordable price point without sacrificing style or any design details. People walk into a Reformation store, perhaps not even realizing that sustainability is its main mission, and see racks and racks full of cute and super flattering clothes. They have sweet slip dresses, nicely cut denim, and even a bridal line. The most interesting part about the enterprise is the way that the clothes are made, normally with recycled/repurposed fabrics, in Los Angeles (60% of the time in the on-site factory), and in the most eco-friendly way possible. The Forbes article tells the tale of how Yael got her start in sustainability after taking a trip to China and also reaches further back into her career, telling the story of her forays into fashion before opening Reformation. I was most interested to read this because I love hearing people’s stories of how they got to where they are. I personally love Reformation. The clothes are cute, the message is clear (and one that I would like to support), and the company seems to be pretty ethical. All of this, coupled with the fact that the leadership is almost fully female, it seems like a very forward-thinking company and one that I’d like to be a part of in the years to come, whether that be as a customer or even an employee.

Eve Gardiner is the founder and content creator behind evegardiner.com

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