The concept of the capsule wardrobe is nothing new. For years women have been told to simplify their lives and build a closet around a few staple pieces. However, the concept is hard to buy into simply because it seems boring. Imagine only owning a few pieces and wearing a variation of the same outfit every day?
Christine Centenera and Josh Goot, the Australian stylist/designer duo and couple who are most known for their association with Kanye West, have come up with a new take on the concept. They have launched a clothing line called Wardrobe.NYC, a direct-to-consumer e-commerce site which sells four or eight piece capsule collections for both men and women.
The concept is great. Basically, you choose between the four piece option which includes a blazer, shirt, t-shirt, and skirt (for women’s) or the eight piece option which includes the aforementioned pieces plus a coat, a knit, a blouse, and a pair of leggings. The items are cute, all work perfectly together, but could also be worn separately and mixed with other items in your wardrobe. The four piece retails for $1500 whereas the eight piece retails for $3000. The men’s versions retail for the same price. Interestingly enough, they claim that there is no retail markup on the products meaning they are selling them at wholesale cost. None of the items can be purchased individually, meaning you have to buy the entire bundle.
Another instance where the bundle model was in place was for the newest drop of Kanye West’s Yeezy shoe. It was touted as a way to beat the resale market, forcing people to buy an entire tracksuit instead of just the sneakers. The price point was around $760, with the sneakers themselves only having a $200 value. The first resellers to buy the bundle and list the sneakers online didn’t know how to price them. Initially they priced too high and the sneakers didn’t move, unlike in every other previous Yeezy drop where they have sold out instantly and then sell online on the resale market straight afterwards.
It is telling that Wardrobe.NYC and Yeezy chose to follow a similar model as Christine Centenera is long-rumored to be the woman behind Kim Kardashian’s minimalist makeover. She is a long-time collaborator of Kanye West, often serving as a consultant for his Yeezy shows. It makes me wonder if the two of them discuss the business strategy too and came up with this idea together. Kanye is supposed to work with a lot of Australians on his brand, according to an article from The Sydney Morning Herald. I hope to hear a lot more about this brand and wish it all the success in the world because I think it’s a really fun concept and if you have the money to spend on luxe staples, why not get it all in one place?
Aussies: the Secret to Kanye West’s Success – The Sydney Morning Herald