Tag: alexandra shulman

Weekly Words: 18th November 2017

“Former Vogue editor Alexandra Shulman: ‘I find the idea that there was a posh cabal offensive’” – The Guardian

Edward Enninful’s predecessor Alexandra Shulman has been dealing with controversy since stepping down from her role as EIC of British Vogue a few months ago. The formerly inoffensive character has been marred by allegations of racism and classism along with being charged with taking thinly veiled swipes at her replacement in a Business of Fashion column. In an attempt at damage control, Shulman sat down with an interviewer from The Guardian to set the record straight. As tends to be the case with any interview to address a problem, it didn’t go well. For starters, Shulman was set up to fail as the interviewer clearly had some personal issues with her and the article seemed extremely biased to read. I am not a Shulman die-hard fan but I did think that the interviewer seemed very keen on knocking her at every possible opportunity. The portrait of Shulman painted was one of a very out-of-touch woman. She didn’t seem racist or hateful in anyway; she really just seemed clueless. Shulman’s approach to editing British Vogue was all about numbers, not creativity. She was focused on growing the circulation and readership, not being groundbreaking or progressive. With Enninful as EIC, it will be interesting to see the changes that are made. Now that more people have got their hands on the December issue, more reviews are coming in. The cover has been praised by almost everybody in the fashion industry (and, of course, it is divine) but the editorials inside apparently still have the same cast of models who frequented the pages of Shulman’s Vogue. This, coupled with the accusations of photoshopping cover star Adwoa Aboah lighter, have meant that Edward Enninful’s debut issue may not have been as perfect as we all hoped. However, I’m sure it’s still great and I can’t wait to flick through my own copy.

 

“Exposed: Beauty Bloggers Committing Fraud!” – Chloe Morello, YouTube

Australian Youtuber Chloe Morello posted a video this week exposing the culture of buying fake followers and engagement on social media in order to receive influencer status. This is common practice and done by so many girls who see Instagram as a means to an end. They see other girls living fun lives and want to do the same thing. Unfortunately, the time to gain an online following has long passed. It was an easier thing to do five years ago but now the market is so saturated that it is almost impossible to grow a following from scratch organically nowadays. So how do new influencers keep popping up then? That is what Morello dives into in her video. The notion of bots, comment pods, and fake followers is nothing new but it is getting ridiculous and borderline fraudulent. Brands are wasting money by sponsoring influencers who don’t have real followings and therefore no audience to influence and turn into customers. On top of all of this, people are getting to live a life of luxury that they haven’t earned. I wonder how much more exposing has to occur before people get shutdown, whether that be by the social networks themselves (imagine if they deleted every account which had bought followers, the drama…) or by brands by effectively shutting people out. I’m curious to see how this develops.

Alexandra Shulman exiting British Vogue

I’m sure you’ve all seen the news by now but I thought it was time to weigh in myself, or merely comment. Alexandra Shulman is leaving her position as Editor-in-Chief of British Vogue after 25 years, the longest tenure of any editor thus far. She cites the desire for a different kind of life after all of the time at the top. It makes sense & also rules out any other possible career moves people may speculate about.

Honestly, I love British Vogue. Maybe it’s because it’s the magazine that I grew up reading or maybe it’s because I’m from there, but it is my favourite edition of Vogue to actually sit down and look through in detail. I don’t think I can do that with any other editions (often for language barriers or, in terms of American Vogue, readership age/target market). I am also confident that the magazine will not crumble without Shulman there to lead. The team is fantastic. That’s what makes the magazine so good. Julia Hobbs, Sarah Harris, Naomi Smart, Lucinda Chambers, Ellie Pithers – I could really just list the entire masthead – are all so talented.

The timing of Shulman’s departure makes sense, logically. Firstly, 25 years, a quarter of a century, is a hell of a long time to be in one job, especially such a high profile, high responsibility role. Secondly, she has achieved so much in the last year that it would seem like nothing could ever top it. The British Vogue centenary celebrations went well (slight understatement), culminating in a party, festival, and portraiture exhibition featuring the most coveted cover star, the Duchess of Cambridge, Kate Middleton. There was also a documentary covering the time period released on BBC2 at the tail end of 2016. In terms of going out on a high, Shulman is soaring.

I wish her all the best in whatever she chooses to pursue going forward and I excitedly wait the announcement of her successor. I don’t even know who it could be, but I really do hope it is an internal promotion. The Vogue staffers deserve it.

Best of 2016 – Vogue Editorials

I look forward to writing this post every year because it is an excuse for me to trawl through the internet looking for images that I find inspiring. I trust Vogue’s all around the world to create stellar content that both inspire and evoke other emotions in me. I love a good fashion editorial. I wish that I could be paid to create them and that I had the resources to do so.

What makes a good editorial? To me, the model. I have to like the model and find her appealing or else I won’t enjoy the images, even if the styling is good. I also think the photographer is important as there are some whose style I don’t particularly like and others who I am taken by. Finally, the fashion editor helps immensely. Without their vision the editorial wouldn’t exist. I love how fashion is such a collaborative creative process. All of the people involved are needed.

Anyway, as per usual I’m reviewing British Vogue, American Vogue, Italian Vogue, and Vogue Paris in this post. Enjoy!

British Vogue

563126-800wFirst Light

Photographer – Tyrone Lebon, Stylist – Francesca Burns, Models – Frederikke Sofie & Damaris Goddrie

See full editorial here. 

460844-800wGet In Line

Photographer – Alasdair McLellan, Stylist – Kate Phelan, Model – Anna Ewers

See full editorial here. 

523426-800w

As Time Goes By

Photographer – Mario Testino, Stylist – Lucinda Chambers, Model – Erin O’Connor (various)

American Vogue

Ready Set Gala

Photographer – Theo Wenner, Stylist – Sara Moonves, Models – Lily Aldridge & Emily Ratajkowski

See full editorial here.

Major General

Photographer – Mikael Jansson, Stylist – Tabitha Simmons, Models – Edie Campbell & Grace Hartzel

See full editorial here.

Drop Everything

Photographer – Alasdair McLellan, Stylist – Tonne Goodman/Michael Philouze, Model – Imaan Hammam

Vogue Italia 

Note: Since writing this the much loved Editor-in-Chief Franca Sozzani passed away at just 66 after a year long battle with an illness. This came as such a shock to me as I had no idea she was unwell. It was very sad news. In the days after her death you could truly see the admiration and love for her from the fashion community as a whole which was really beautiful. Rest in peace.

In the Mood for Lightness

Photographer – Paolo Roversi, Stylist – Jacob K, Models – Estella Boersma, Amalie Moosgaard, Cecilie Moosgaard, Julie Hoomans, Odette Pavlova, Peyton Knight & Roos Abels

See full editorial here.

Valentino

Photographer – Sarah Moon, Stylist – Patti Wilson, Model – Molly Bair

See full editorial here.

Freja Beha Erichsen

Photographer – Peter Lindbergh, Stylist – Clare Richardson, Model – Freja Beha Erichsen

See full editorial here.

Vogue Paris

Back to Black

Photographer – Claudia Knoepfel, Stylist – Veronique Didry, Models – Grace Elizabeth & Mathilde Brok Brandi

See full editorial here.

Mes Nuits Sont Plus Belles Que Vos Jours 

Photographer – Mert & Marcus, Stylist – Emmanuelle Alt, Models – Irina Shayk & Steffy Argelich

See full editorial here.

Oh! You Pretty Things

Photographer – Mert & Marcus, Stylist – Emmanuelle Alt, Models – Bella Hadid, Taylor Hill, Jena Goldsack

See full editorial here.