Tag: chloe morello

Weekly Words: 18th November 2017

“Former Vogue editor Alexandra Shulman: ‘I find the idea that there was a posh cabal offensive’” – The Guardian

Edward Enninful’s predecessor Alexandra Shulman has been dealing with controversy since stepping down from her role as EIC of British Vogue a few months ago. The formerly inoffensive character has been marred by allegations of racism and classism along with being charged with taking thinly veiled swipes at her replacement in a Business of Fashion column. In an attempt at damage control, Shulman sat down with an interviewer from The Guardian to set the record straight. As tends to be the case with any interview to address a problem, it didn’t go well. For starters, Shulman was set up to fail as the interviewer clearly had some personal issues with her and the article seemed extremely biased to read. I am not a Shulman die-hard fan but I did think that the interviewer seemed very keen on knocking her at every possible opportunity. The portrait of Shulman painted was one of a very out-of-touch woman. She didn’t seem racist or hateful in anyway; she really just seemed clueless. Shulman’s approach to editing British Vogue was all about numbers, not creativity. She was focused on growing the circulation and readership, not being groundbreaking or progressive. With Enninful as EIC, it will be interesting to see the changes that are made. Now that more people have got their hands on the December issue, more reviews are coming in. The cover has been praised by almost everybody in the fashion industry (and, of course, it is divine) but the editorials inside apparently still have the same cast of models who frequented the pages of Shulman’s Vogue. This, coupled with the accusations of photoshopping cover star Adwoa Aboah lighter, have meant that Edward Enninful’s debut issue may not have been as perfect as we all hoped. However, I’m sure it’s still great and I can’t wait to flick through my own copy.

 

“Exposed: Beauty Bloggers Committing Fraud!” – Chloe Morello, YouTube

Australian Youtuber Chloe Morello posted a video this week exposing the culture of buying fake followers and engagement on social media in order to receive influencer status. This is common practice and done by so many girls who see Instagram as a means to an end. They see other girls living fun lives and want to do the same thing. Unfortunately, the time to gain an online following has long passed. It was an easier thing to do five years ago but now the market is so saturated that it is almost impossible to grow a following from scratch organically nowadays. So how do new influencers keep popping up then? That is what Morello dives into in her video. The notion of bots, comment pods, and fake followers is nothing new but it is getting ridiculous and borderline fraudulent. Brands are wasting money by sponsoring influencers who don’t have real followings and therefore no audience to influence and turn into customers. On top of all of this, people are getting to live a life of luxury that they haven’t earned. I wonder how much more exposing has to occur before people get shutdown, whether that be by the social networks themselves (imagine if they deleted every account which had bought followers, the drama…) or by brands by effectively shutting people out. I’m curious to see how this develops.

Weekly Words: 19th August 2017

“Ganni – Copenhagen Spring 2018” – Vogue Runway


Ganni is one of the latest scandi-brands to hit the big time. After Acne Studios, Ganni is growing to be the most talked about Scandinavian brand yet instead of conforming to the classic minimalist aesthetic favored by brands from the region, Ganni brings color and fun. I first heard of the brand a few years back when I stumbled across a mesh leopard print dress. It was sheer and flirty. I was instantly struck by the price tag. Ganni is at that sweet contemporary price point like T by Alexander Wang and The Kooples. What makes it even cooler is that the brand is stocked by retailers at all levels, from ASOS to Net-a-Porter. The Spring 2018 collection, shown at Copenhagen Fashion Week, has further solidified the brand as a go-to for cool fashion girls, with sunny yellows and wide leg pants and an abundance of denim.

“Steve Madden’s YSL Knock-Offs”

Will Steve Madden get off with this copy? I first noticed these some time last week and forgot to post about them. They were too direct a copy for me to ignore so here I am mentioning it this week instead. The Saint Laurent glitter boots, covered in rhinestones with an inimitable slouch silhouette were one of the buzziest pieces on the FW17 runways. The boots had a wait list by the time the show was over. Now they are getting an insane amount of editorial coverage with all of the top publications featuring them in their glossy pages. The actual Saint Laurent adverts have an image that is cropped solely on the boots. The brand just knows that they are a top item. It makes sense, then, that Steve Madden would make a copy. They want to get the sales too. Honestly, I hope that people don’t buy the Steve Madden ones because I feel like this look was just so unique and iconic that it would be a shame to buy an imitation. I also wonder if Saint Laurent will sue over these boots? They are just a little too close a copy for comfort in my opinion. Here they are on pre-order at FWRD for $10000. The Steve Madden CRUSHING boots can be found by clicking the subheading link!

The Face Halo

Normally when I watch videos on YouTube of beauty gurus shilling products I realize that it is just that – them talking about products that they have been paid to promote. However, I came across Chloe Morello’s video on a new product that she is involved with, The Face Halo, I was immediately intrigued because the video demonstrated instant results. It was not a gimmick, not a lie, not a con. After thinking about it for a day or two, I ordered a pack myself. For $22 you get a three-pack of double-sided microfiber discs which are used to remove makeup. You simply wet the pads, hold it to your face, and swipe the makeup off. It sounds too good to be true but it genuinely works. For the eye area, you have to hold a little longer to get the product to loosen. No makeup remover involved, no unnecessary products, and zero waste. You simply rinse the pad after use and throw it in the washing machine with your light laundry when it needs a deeper clean. I’m so impressed and am literally telling all of my friends to buy it. It feels less dragging on the skin than makeup wipes do and it will save you money and the planet in the long term. I haven’t used it long enough yet to see a marked difference on my overall skin (if pores are less clogged, if not using oils helps me) but I am feeling very positive about this product thus far. If you don’t believe me, go on YouTube and check out the demonstrations!