Tag: coachella

Weekly Words: 29th April 2017

“Solange on Fashion vs Style, Her Pre-Teen Goth Phase, and How Confusing ‘Festival Style’ Is“- Fashionista.com

If you have spoken to me anytime in the past year or so, I’ll have mentioned Solange. I love her. She’s so pure and such an amazing artist. I love that she is no longer being referred to as Beyonce’s little sister and that she is being recognized as the great person she actually is. Also, I’m still desperately trying to get tickets to see her show at the Guggenheim in May but tickets are $900 on resale sites – they were originally $50. This interview, from Fashionista, was cool because it gave us more of an insight into Solange’s personal style. I think we all knew she was original when her wedding photos were revealed, with everyone wearing all white and standing in a perfect formation. I feel like every second of her life is an art piece. Read the article linked above to find out where she gets her inspirations from.

“Keeping Score: Brands Tally Bloggers’ Bots” – WWD

From WWD article

I have been talking a lot recently about how so many people on Instagram have fake followers, either that they have paid for or via bots that have followed them. I know I even have some bots following me and I have less than 500 followers. It came out last week that Instagress, a popular automation tool for IG, has been shut down. Instagram’s policy is that it does not allow third party applications but there are still plenty of services out there for people who are trying to amass a following. I always look at engagement rate on Instagram posts. The point of this article was that if a blogger with a huge following gets a low number of likes on a post, their following is likely fake. Vice versa, if a blogger with a small following gets an unproportionately large number of likes on a post, they may be using bots. There is a new service that brands can use to verify an influencers’ following and each influencer/blogger gets a score based on their engagement rates, bot rate etc. That way brands will pay a blogger a fee that is directly linked to their score instead of wasting money on posts that may not get the reach promised. It is also interesting as I have noticed a few articles out there recently about microinfluencers and how brands are moving towards using them as they tend to have a more engaged and loyal following. I find all of this social media stuff so interesting so this article was a good read.

Anna Wintour Interview (in two parts) – Business of Fashion


Anna Wintour sat down with Imran Amed, founder of the Business of Fashion website, for an interview that has been posted online in two parts. She is also the cover star for the print issue of the magazine. I found Anna’s interview to make her come across very well, as she always does, and I often wonder why she has the terrifying reputation that she does. She is someone who seems very aware of her own power but doesn’t seem to want to abuse it. She is also aware that Vogue needs to change to keep up with the times and actually welcomes that. I encourage you to read the interview for yourself as all I can really do is summarize what she said. I just think this interview showed us again why Anna Wintour is where she is and also why Business of Fashion is one of the best, if not the best, sources of fashion related content out there.

Weekly Words: April 22nd 2017

“Calvin Klein Women’s Underwear Campaign Spring 2017”

Calvin Klein has released the women’s campaign for the underwear line, the second set of ads to come out under Raf Simons. Sticking to the brand heritage direction that Simons has taken since starting his new role, this campaign draws back to the 90s style of black and white imagery that Calvin Klein was known for. Sofia Coppola shot an age diverse cast of models for a video, followed by a series of short interviews where they reveal a moment or a fact. For example, in one of Kristen Dunst’s videos she talks about being insecure about her teeth then growing to love them. The videos are all available to watch on Calvin Klein’s YouTube channel, featuring the tagline “Calvin Klein, or nothing at all”: suggestive, with a double meaning, and similar to the infamous & paraphrased nothing between me and my Calvins said by Brooke Shields in the 80s.

Balenciaga’s $2,145 bag is just like Ikea’s 99 cent tote” – CNN

For sale at Barneys

In another classic case of “is this a joke or not?”, Balenciaga has retailed a bag costing over 2k that looks exactly like the industrial-style totes you can buy at Ikea for a dollar but this time made of leather. The CNN article, along with countless others, has brought the bag to international attention. I feel like the writer of the article may not know that Demna Gvasalia, the Creative Director of Balenciaga, also designs for Vetements as in the article they state: “In the age of high-fashion brands recreating cheap favorites — Vetements’ recreations of Hanes T-shirts for $740, for example — Balenciaga may just be jumping on the bandwagon.”

I personally think that selling this bag for the price they are is ridiculous, but I also understand that it is just a publicity stunt intended to generate buzz. Perhaps a few influencers will be spotted wearing it on Instagram but apart from that I think the aim is more so to bring attention to the Balenciaga brand. Also, Demna Gvasalia is someone who has fun with fashion and likes to poke fun at the industry in a way. This bag could be an inside joke, just like the DHL t-shirt was at Vetements (made because they used DHL messengers so frequently when they were shipping orders).

“Inside #RevolveFestival, An Influencer-Filled Weekend That Dominated the Coachella Party Scene” – Fashionista

I spoke a lot about Coachella last week in preparation for the first weekend of the festival and I’ve honestly found it fascinating to read the coverage of the event afterwards. It seemed that Coachella was very much an influencer focused event this year with little attention on the music and plenty of shine on the outfits and parties. In fact, I probably seen more Instagrams from #HotelRevolve at #RevolveFestival than I did from people actually at Coachella. This article from Fashionista takes us inside the various events held by Revolve over the festival weekend and details the guests, the perks, and the happenings inside the parties. It seems that celebrities got lots of free stuff (of course) and extra special performances from musicians. The main point of these types of events, held by various brands during Coachella in venues outside of the festival grounds, is to generate publicity and, in turn, sales. However, the actual link between these events and sales is not yet proven with concrete evidence but judging by how much money brands sink into hosting these events plus the grand scale of them, I’m guessing it pays off. Read the article linked for further details on how the sponsored events work and also if you have a spare hour listen to this podcast from Fashionista which discusses Coachella and the whole sponsored festival dynamic in greater detail.

Coachella Capsule Wardrobe – 2017

COACHELLA WARDROBE

 

On the back of my previous post about Coachella and the influence that the festival is having on retailers, I decided to style a set of what, in my mind, would be a perfect Coachella wardrobe. I tried to have as few pieces as possible, especially ones that I thought were interchangeable but still looked good as when you’re at a festival you don’t want to take your entire wardrobe. Some of the items I included were high-end (which is not uncommon at festivals nowadays) but they are also substitutable for fast-fashion pieces as well.
The first look is a lace bralet with lightweight flowly culottes and Puma sneakers. I could actually wear this look as I have most of the elements at home (besides these exact sneakers). My reasoning behind this was that you could wear the sneakers on all three days so your feet stay covered (no open-toe sandals at festivals), and the other elements were so you didn’t get too warm. Coachella is held in the desert and it seemingly gets crazy hot. I added bangles and a watch to this look because your arms would be on display so it added something fun. Finally, the crossbody bag is so you can be handsfree. The second look consists of the same shoes and accessories (minus the bangle) but this time with a mesh top and denim cut-offs. The same denim cut-offs would be worn the following day, this time with a spaghetti strap bodysuit (or tank). The final look has the matching kimono for the culottes from the first look.
Let me know what you think? Who could you picture in these looks?
Looks I liked from previous years

Coachella Fashion

According to the below article from the New York Times, festival fashion has become such a big deal that retailers are almost thinking of “festival” as its own season. Landing in stores after the spring collections drop but before pre-fall arrives, the mini-season’s collections are increasingly important. The evolution of this trend has undoubtedly been marked by the Instagram-fodder that is Coachella. So much so that H&M has created a collection specifically for Coachella, the popular California desert music festival that spans two weekends. 

There has been a lot of criticism of Coachella in the past, not so much for the lineups but more so for the festival-goers. People have been described as posers for putting more effort into their outfits than actually having fun and enjoying the music. Everything about the festival has boiled down to the perfect Instagram shot. Coachella fashion has been the topic on every fashion outlet that I’ve read over the past few weeks, ranging from in-depth business articles like the aforementioned piece by New York Times to style & shopping guides to satire pieces about how not to be “that girl” at Coachella (i.e. the one in the culturally appropriative headdress). I’ve seen stylists doing their edit for their celebrity clients who are attending the festival, filled with designer pieces and impractical outfits that really have no place at a music festival but still are super cute (think Kylie Jenner’s all over bodystocking last year). I’ve also seen people on YouTube discussing their Coachella purchases, with one buying a Chloe & Valentino bags to take with them. It just shows that both high end designers and fast-fashion retailers are benefitting from the hype of the festival. Type in “Coachella lookbook 2017” on YouTube and there’s already 100k hits.

I haven’t attended Coachella myself so I can’t personally comment on it. However, I found it interesting just how big the whole festival phenomenon has become and how it benefits the fashion industry so much. I’m curious to see how long this lasts as well as I was under the impression that the whole Coachella bubble was about to burst. I am keen on attending Panorama Festival here in New York in the summer. On the Friday both Solange and Frank Ocean are performing so I’d love to see that. Are there any festivals on your to-go list?

Further reading

“Brands are capitalizing on Coachella before the festival even begins” – Fashionista.com

“You can now shop H&M’s Coachella line, starring the Atomics” – Refinery29