When I think of Gucci, I still think of Frida Giannini. I actually miss her designs. It’s so funny to me just how drastically different Gucci is under Alessandro Michele. It seems like a different brand. Frida’s Gucci was always more appealing to me, visually, but it seems that Michele’s designs are working commercially. Gucci is booming right now and has been for the past few years. Not only is it the it accessories brand at the moment but it’s designs are now uber trendy and coveted by all of the celebrities who matter. If you wear Gucci on the red carpet, you’re guaranteed a press mention somewhere (or everywhere). In my opinion, Beyonce and Harry Styles are the only people who wear the new Gucci well. Most people end up looking a little bit too librarian for me liking. Regardless, it’s selling so well.
I do often think of Gucci as an accessories brand, especially because most of the items that I’ve ever wanted from the brand have been in that category. I love their bags, especially the Soho totes, and the classic loafers that I believe everyone should own a pair of at least once in their lives (I’m not there yet). I even loved the fur trimmed loafers that Michele presented, even though they became such blogger bait that it became slightly embarrassing.
Regardless, it is Frida’s Gucci that I actually like. Of course, Tom Ford’s wins in all categories. It was he who made the brand what it is today. He revived it. He made it sexy. He made it shocking. He made it cool. Frida worked on the accessories under him and became creative director a few seasons after his departure. During her tenure at the brand, the sexy styles continued but things became a little bit less overt than what Tom had shown.
For the Spring 2011 season, color was big. The opening looks contrasted with the sleek black looks towards the end and are actually the styles that have endured. Images from this collection are still shared online 6 years later. The second look of the show, the purple twisted top with the orange pencil skirt (actually a dress) and golden belt, was worn by various celebrities at the time and made it into various editorials and even the ad campaign for the season. Jennifer Lawrence wore it on the cover of Flare Magazine and it’s actually my favorite look of hers, ever. You can buy this dress on 1stdibs just now for $3147. It was definitely the standout piece of the season. The reason that I love this piece so much is that it reminds me of the jewel toned outfit worn by Marilyn Monroe in Gentlemen Prefer Blondes. I have wanted to recreate that look ever since I seen the movie as a child.
Looking at the advertising for this season again so many years later, I’m feeling slightly nostalgic. I remember these images, tearing them out of magazines and sticking them up on my bedroom walls. That was my first real foray into fashion. I would collect images and stick them on my wall, eventually moving on to compile binders upon binders of images. I still have them at my parents house and I enjoy looking back on them every so often.
The reason that I loved this collection so much was the hark back to 70s glamour. Fashion photography at that time was at its peak, in my opinion. Chris von Wangenheim is my personal favorite and I adore his collection of images of Gia Carangi. Giannini noted his images, along with Guy Bourdin and others as the inspiration behind the collection, along with noting Marrakesh as a key destination. As a result of this, the color palette was vibrant and fun, the materials used were sumptuous and just looked luxurious, and the models just looked so good. Very Yves Saint Laurent but not in a derivative manner. I personally think that elements of this collection have influenced Olivier Rousteing’s work at Balmain. I adore it and I miss it. Long live glamour.
See images below