Tag: style.com

Weekly Words: 17th June 2017

In New Condé Nast Partnership, Farfetch Buys — and Shutters — Style.com – Fashionista.com

Thank you @styledotcom & @magdalenafrackowiakjewelry

A post shared by Magdalena Frackowiak (@frackowiakmagdalena) on

The new iteration of Style.com was a short-lived pursuit. Relaunched in September 2016, the Style.com we all knew and loved had disappeared and in its place popped up a curated e-commerce site, like a shoppable magazine edit. Just days ago, model turned jeweler Magdalena Frackowiak posted three screenshots from the website on her Instagram. They had just featured her products along with a mini-review of her line. Come Tuesday and Style.com is gone. Type it in your browser and you will be automatically redirected to FarFetch. It all happened extremely quickly yet it is not entirely surprising. I remember when the original Style.com closed, how disappointing that was given that it used to be the go-to source for all runway shows. Vogue then launched VogueRunway.com which actually just turned into Vogue.com/Fashion-Shows (not a separate site as initially discussed). Then when Style.com relaunched as the e-commerce site, things were a little quiet. It didn’t seem to generate the buzz that Conde Nast had hoped for. It makes sense now that FarFetch have acquired the site. In terms of the online landscape, there really are two major players now and FarFetch are one of them (along with the Yoox Net-a-Porter group). I have written about FarFetch in detail before on my post about the Italian Vogue e-commerce cover because as I said before I think it is the future of fashion. This new acquisition for the company just proves that things are only getting bigger and better. I plan to follow FarFetch’s progress closely.

“Your Favorite Influencers Aren’t Writing Their Own Content – These Women Are” – Marie Claire

An amazing graphic from Marie Claire

Ok let me start this off by saying that this was the first time I’d ever visited Marie Claire’s website and I was so surprised at how beautiful it looked. Really, it’s the most stunning website that I urge you to check out. Secondly, this article was eyeopening to me. First of all, did you know that some influencers do not write any of their content that goes out? That means Instagram captions (even for non-sponsored posts), tweets, anything is all written by a ghostwriter. It seems so crazy to me because people look at influencers as relatable people. We are meant to be getting a glimpse into their real life and their personalities. To find out that there are some out there whose online persona is completely crafted by someone who they haven’t even met (in some cases) is a little bit strange and off-putting to me. Fortunately I am not someone who is heavily swayed by influencers. I don’t buy things because they tell me to. I don’t wear things because they wear them. I don’t think things because they say them. However, some people do, especially younger people. Influencers who are geared towards the teenage set are particularly dangerous in my eyes as the teens will be latching onto something that is entirely fake. It would suck to find out that your idol is, in fact, nothing like how they appear to be online. That used to be the case for celebrities (hence the phrase “never meet your idol”) but for influencers the whole idea was that they were real people. The article goes further into depth about what the ghostwriters do and I encourage you to read it yourself. Transparency is key, people!

“Miami’s best concept store is opening a six floor location in NYC” – CR Fashion Book

The South Beach location

The Webster, South Beach’s luxury concept store perhaps akin to the likes of Maxfield, is opening a new location in SoHo towards the end of the year, and I, for one, am excited to visit. I have heard only good things about the South Beach location, from the selection of designers and merchandise carried (supposedly very cool) to the visuals in-store so I am interested to see how the new store looks. Judging by the write-up in CR Fashion Book plus on various other media outlets, it will be quite the store both architecturally and in terms of visual merchandising. Fashionista.com did an interview with the owner of the boutique, Laure Heriard Dubreuil, and in one of her responses she discussed her merchandising technique of mixing the brands together to curate outfit looks for customers. I love that idea because sometimes it is boring seeing all the brands grouped together and it is easy to bypass cool items because you are not interested in the brand. The store is already generating buzz and an opening date has not even been announced. As far as I can tell, it will be a welcome addition to the SoHo retail landscape.

The End of an Era: Style.com

Things in fashion are shaking up. And I don’t like it. Come the fall, and Style.com will be no more. Well, it will still exist but as an e-commerce site, not quite the website that it is today. I don’t know about you, but when it is fashion month I visit the site religiously and check the app every few hours to see the latest shows. As of recently, I’ve enjoyed reading their articles as well. For example, the lengthy Kanye West interview that they did after his Adidas collaboration was good reading, full of substance and meaningful questions instead of fluff that you often see elsewhere.

Style.com initially launched back in the year 2000, a whole 15 years ago. It was intended to be the online presence of Vogue and W, Conde Nast’s biggest fashion magazines. Since then it developed into an entire brand of its own.  You see, when the site was created not very many brands had a big online presence. We all still had that darn dial-up internet that cut off when someone went on the phone. The internet and its usership has blown up in the past 15 years, probably more so than ever predicted. Vogue and W now have their own websites (and Vogue has that wonderful YouTube channel), and now Style.com seems kind of redundant – except it’s not. Style.com is a haven for anyone interested in fashion. They have archives that go back over a decade. You can read runway reviews from shows that happened 10 years ago.

Style.com homepage as of 30/4/15
Style.com homepage as of 30/4/15

The move will mean that Style.com will become an e-commerce site (similar to how Harpers Bazaar has a shop section, or Lucky) and the runway reviews and whatnot will move to a new site called Voguerunway.com. It will be like a scaled down version of Style.com which kind of sucks. It was only last September that the site relaunched, and a few months later (December, I think?) that its print magazine ceased publishing. Being back under the Conde Nast umbrella should have been a sign that changes were to come, as Vogue really is the main fashion focus. It’s just sad to see staff losing their jobs and things coming to an end. It really is the end of an era. I just wonder how things are going to work out on the online store front. I hate to be a naysayer, but I can’t see it being successful. I don’t know why you wouldn’t just go to the Barneys website (or wherever the item is from) and buy it from there, unless there’s dramatic price discounts on Style.com. I don’t know. Someone with higher qualifications than me has made this decision and they’re probably better informed than I!

It has also been announced that Lucky (a former Conde Nast magazine) is going to cease to print, moving to be fully digital. Just this week, WWD printed its final daily issue also moving fully to print. Things are a-changing in the world of fashion publishing. I often think I’d like to work in that industry, but really things are too volatile. No such thing as job security in magazines! Now, let me go find a new website for runway photos. Nowfashion.com? Any other suggestions?