New year, new title! As I mentioned in last Saturday’s post, my blog is in a slightly transitional phase and the renaming of the weekly words series is just one of the many changes that I am making: enter, the précis. Précis, meaning summary or synopsis, is the new name of my weekly series as I figured it was really a roundup of some of the newsworthy stories of the week and précis sounds a little more elegant. I hope you enjoy the new name.
Victoria’s Secret Sales Declined Every Single Month Last Year – Fashionista.com
In an unsurprising announcement, L Brands, the parent company of Victoria’s Secret reported declining sales of 5% to 14% each month compared to 2016. It may seem that Victoria’s Secret is the go-to stop for lingerie but much of their hype comes from their annual fashion show, which was largely considered disastrous last year, and from their models’, angels’, own social media followings. The online attention doesn’t always translate into sales and the newly released figures proves this. VS changed their product offerings a couple of years ago, cutting the hugely popular swimwear division and focusing on activewear instead. The move away from swim was met with much disappointment from consumers and VS’ sales have been declining since.
Personally, I can’t imagine things getting any better for Victoria’s Secret unless they vastly change their products. Their brand of sexy is just not cool anymore. As a company that is trying to capture the wallets of young girls (as young as tweens, with the PINK division), they are out of touch with what young girls want. Young people do not wear lingerie and padded bras anymore; they wear bralets, which VS does sell but at higher prices than competitors in that area. The women of the age who would be interested in buying the kind of underwear sold by Victoria’s Secret is often sized out of the store due to the miniscule size range normally available in stores – if you have very small or very large boobs, try somewhere else – plus the fact that the underwear only goes up to size XL and definitely runs small (according to their size chart an XL is a US 16, average women’s size is 16-18 across the country). It will be interesting to monitor VS’ performance over the course of 2018 to see if they make any noticeable changes to their branding or how they market their products as I also feel like this could change their fate long term.
The Weeknd Cuts Ties With H&M Over ‘Deeply Offensive’ Photo – Rolling Stone
If you didn’t already hear about it, H&M posted a product on their site that received hefty (and deserved) criticism online. The product in question was a kids hoodie with “coolest monkey in the jungle” printed on it. The hoodie in question was worn by a black child, prompting outcries of racism. I struggle to understand how this product got through so many stages of development without anybody flagging it as a potential issue. It takes many people to make a product live on a website and I can’t believe that nobody raised this as an issue. The Weeknd has a clothing collaboration with the fast-fashion retailer but after seeing the news online, he announced that he would not be working with the store any longer. G-Eazy, who has a similar deal, said the same thing. Pressure has been building for Nicki Minaj to make a similar statement, but as of now she has remained quiet.
I was glad to see people quickly condemning H&M over this product and it was nice to see celebrities putting their money where their mouth is and actually pull out of partnerships that no longer align with their values. It means forfeiting a paycheck for them, but in the long run what even is that to people who are making multi-millions annually? People have called for a boycott of the Swedish retailer but that will likely not happen. People tend to be all talk and no action when it comes to things like that. H&M released a statement earlier this week apologizing for their actions. I just really don’t understand how things like this continue to happen: it’s 2018.