Tag: wwd

Weekly Words: 29th April 2017

“Solange on Fashion vs Style, Her Pre-Teen Goth Phase, and How Confusing ‘Festival Style’ Is“- Fashionista.com

If you have spoken to me anytime in the past year or so, I’ll have mentioned Solange. I love her. She’s so pure and such an amazing artist. I love that she is no longer being referred to as Beyonce’s little sister and that she is being recognized as the great person she actually is. Also, I’m still desperately trying to get tickets to see her show at the Guggenheim in May but tickets are $900 on resale sites – they were originally $50. This interview, from Fashionista, was cool because it gave us more of an insight into Solange’s personal style. I think we all knew she was original when her wedding photos were revealed, with everyone wearing all white and standing in a perfect formation. I feel like every second of her life is an art piece. Read the article linked above to find out where she gets her inspirations from.

“Keeping Score: Brands Tally Bloggers’ Bots” – WWD

From WWD article

I have been talking a lot recently about how so many people on Instagram have fake followers, either that they have paid for or via bots that have followed them. I know I even have some bots following me and I have less than 500 followers. It came out last week that Instagress, a popular automation tool for IG, has been shut down. Instagram’s policy is that it does not allow third party applications but there are still plenty of services out there for people who are trying to amass a following. I always look at engagement rate on Instagram posts. The point of this article was that if a blogger with a huge following gets a low number of likes on a post, their following is likely fake. Vice versa, if a blogger with a small following gets an unproportionately large number of likes on a post, they may be using bots. There is a new service that brands can use to verify an influencers’ following and each influencer/blogger gets a score based on their engagement rates, bot rate etc. That way brands will pay a blogger a fee that is directly linked to their score instead of wasting money on posts that may not get the reach promised. It is also interesting as I have noticed a few articles out there recently about microinfluencers and how brands are moving towards using them as they tend to have a more engaged and loyal following. I find all of this social media stuff so interesting so this article was a good read.

Anna Wintour Interview (in two parts) – Business of Fashion

Anna Wintour sat down with Imran Amed, founder of the Business of Fashion website, for an interview that has been posted online in two parts. She is also the cover star for the print issue of the magazine. I found Anna’s interview to make her come across very well, as she always does, and I often wonder why she has the terrifying reputation that she does. She is someone who seems very aware of her own power but doesn’t seem to want to abuse it. She is also aware that Vogue needs to change to keep up with the times and actually welcomes that. I encourage you to read the interview for yourself as all I can really do is summarize what she said. I just think this interview showed us again why Anna Wintour is where she is and also why Business of Fashion is one of the best, if not the best, sources of fashion related content out there.

The End of an Era: Style.com

Things in fashion are shaking up. And I don’t like it. Come the fall, and Style.com will be no more. Well, it will still exist but as an e-commerce site, not quite the website that it is today. I don’t know about you, but when it is fashion month I visit the site religiously and check the app every few hours to see the latest shows. As of recently, I’ve enjoyed reading their articles as well. For example, the lengthy Kanye West interview that they did after his Adidas collaboration was good reading, full of substance and meaningful questions instead of fluff that you often see elsewhere.

Style.com initially launched back in the year 2000, a whole 15 years ago. It was intended to be the online presence of Vogue and W, Conde Nast’s biggest fashion magazines. Since then it developed into an entire brand of its own.  You see, when the site was created not very many brands had a big online presence. We all still had that darn dial-up internet that cut off when someone went on the phone. The internet and its usership has blown up in the past 15 years, probably more so than ever predicted. Vogue and W now have their own websites (and Vogue has that wonderful YouTube channel), and now Style.com seems kind of redundant – except it’s not. Style.com is a haven for anyone interested in fashion. They have archives that go back over a decade. You can read runway reviews from shows that happened 10 years ago.

Style.com homepage as of 30/4/15
Style.com homepage as of 30/4/15

The move will mean that Style.com will become an e-commerce site (similar to how Harpers Bazaar has a shop section, or Lucky) and the runway reviews and whatnot will move to a new site called Voguerunway.com. It will be like a scaled down version of Style.com which kind of sucks. It was only last September that the site relaunched, and a few months later (December, I think?) that its print magazine ceased publishing. Being back under the Conde Nast umbrella should have been a sign that changes were to come, as Vogue really is the main fashion focus. It’s just sad to see staff losing their jobs and things coming to an end. It really is the end of an era. I just wonder how things are going to work out on the online store front. I hate to be a naysayer, but I can’t see it being successful. I don’t know why you wouldn’t just go to the Barneys website (or wherever the item is from) and buy it from there, unless there’s dramatic price discounts on Style.com. I don’t know. Someone with higher qualifications than me has made this decision and they’re probably better informed than I!

It has also been announced that Lucky (a former Conde Nast magazine) is going to cease to print, moving to be fully digital. Just this week, WWD printed its final daily issue also moving fully to print. Things are a-changing in the world of fashion publishing. I often think I’d like to work in that industry, but really things are too volatile. No such thing as job security in magazines! Now, let me go find a new website for runway photos. Nowfashion.com? Any other suggestions?