Tag: yeezy

Capsule Wardrobes and Bundles

The concept of the capsule wardrobe is nothing new. For years women have been told to simplify their lives and build a closet around a few staple pieces. However, the concept is hard to buy into simply because it seems boring. Imagine only owning a few pieces and wearing a variation of the same outfit every day?

Christine Centenera and Josh Goot, the Australian stylist/designer duo and couple who are most known for their association with Kanye West, have come up with a new take on the concept. They have launched a clothing line called Wardrobe.NYC, a direct-to-consumer e-commerce site which sells four or eight piece capsule collections for both men and women.

The concept is great. Basically, you choose between the four piece option which includes a blazer, shirt, t-shirt, and skirt (for women’s) or the eight piece option which includes the aforementioned pieces plus a coat, a knit, a blouse, and a pair of leggings. The items are cute, all work perfectly together, but could also be worn separately and mixed with other items in your wardrobe. The four piece retails for $1500 whereas the eight piece retails for $3000. The men’s versions retail for the same price. Interestingly enough, they claim that there is no retail markup on the products meaning they are selling them at wholesale cost. None of the items can be purchased individually, meaning you have to buy the entire bundle.

Another instance where the bundle model was in place was for the newest drop of Kanye West’s Yeezy shoe. It was touted as a way to beat the resale market, forcing people to buy an entire tracksuit instead of just the sneakers. The price point was around $760, with the sneakers themselves only having a $200 value. The first resellers to buy the bundle and list the sneakers online didn’t know how to price them. Initially they priced too high and the sneakers didn’t move, unlike in every other previous Yeezy drop where they have sold out instantly and then sell online on the resale market straight afterwards.

It is telling that Wardrobe.NYC and Yeezy chose to follow a similar model as Christine Centenera is long-rumored to be the woman behind Kim Kardashian’s minimalist makeover. She is a long-time collaborator of Kanye West, often serving as a consultant for his Yeezy shows. It makes me wonder if the two of them discuss the business strategy too and came up with this idea together. Kanye is supposed to work with a lot of Australians on his brand, according to an article from The Sydney Morning Herald. I hope to hear a lot more about this brand and wish it all the success in the world because I think it’s a really fun concept and if you have the money to spend on luxe staples, why not get it all in one place?

Further reading

Kanye West May Have Finally Outsmarted the Resale Market – GQ

Christine Centenera and Josh Goot Get Into the Direct-to-consumer Retail Game With Wardrobe.NYC – Fashionista

Aussies: the Secret to Kanye West’s Success – The Sydney Morning Herald

Wardrobe.NYC Capsule Collections

Fashion Flashback: Yeezy Season 1 / FW15

I have a post coming up about the various fashion businesses of the Kardashian-Jenner klan. This post would be incomplete without a mention of Kanye West. In that spirit, I thought I would throw it back to his first Adidas Originals collection, back in February 2015 for Yeezy Season 1. It’s hard to believe that this was only two and a half years ago, given that it seems like the Yeezy hype has been going on forever. With social media and so much happening every week, it’s easy to think that things were years ago when really they were recently. That’s what has happened with this collection in my mind.

I remember the outrage when this collection was shown. Nobody could believe that Kanye West dared to call this fashion. They couldn’t fathom the fact that he had disrupted the New York Fashion Week schedule. They didn’t understand the format of his show, like a performance art piece instead of a runway. And most importantly, they couldn’t believe that the pieces he put out were to be considered clothes. The full body stockings, for example, were particularly controversial. I’ve taken to interpret the bodystockings as creating a blank canvas with whatever piece worn on top of it to be the one highlighted. Take the green crop top worn by Amina Blue as an example. That is what we are meant to focus on, with the rest of her body being deemed invisible.

The Yeezy line has evolved ever so subtly. It is becoming more and more organized each season. I think Kanye’s vision is becoming clearer. Some things in the collections are overpriced, ridiculous, and laughable whereas other items are genuinely nice, wearable, and fair. I like the outerwear mainly. I hate the shoes. The Fall 2017 presentation was the best yet, with the best format also. I’m interested to see what direction Kanye takes things in for the Spring 2018 season. What can he do next?